Pitch Perfect: The Art of Visual Persuasion
I create pitch decks telling compelling stories that win deals, secure funding, and move projects forward
As a freelance creative, I was tasked with developing pitch decks across wildly different industries—from wine brands and real estate developments to film productions, game concepts, and B2B technology platforms. Each client needed to communicate complex value propositions to skeptical audiences with competing priorities and limited attention spans.
Strategy
I created strategic pitch decks that balanced industry conventions with universal storytelling principles. For entertainment, I focused on emotional connection and visual identity. CPG decks highlighted market positioning, consumer insights, and competitive advantages. B2B tech presentations simplified complexity while maintaining credibility. Every narrative anticipated audience objections and turned them into opportunities.
Execution
These decks directly drove business outcomes: CPG brands secured retail distribution, film projects got greenlit, tech startups obtained funding, and real estate developments attracted investors. Beyond immediate wins, clients used these materials as strategic frameworks that clarified their positioning and messaging, continuing to guide their marketing and sales conversations long after the initial pitch.
